Page 47 - Golf Champion - January 2020

XXIO Eleven Men’s and Ladies more accomplished golfers experience the benefits
For more than 10 generations, XXIO has of lightweight and high balance point club de-
focused on delivering real innovations sign. The X irons are forged in a more com-
and easier golf to moderate swing pact shape for enhance workability, while the
speed players. driver features a carbon sole for a more muted
With XXIO Eleven, a wholly rede- sound a feel these golfers prefer.
signed cup face structure and pro- “X takes the same XXIO philosophy – light-
foundly lightweight shaft combines weight and easy to swing – but is designed for
to produce fast, forgiving, and easy to better players” said Jeff Brunski, Vice President of
swing golf clubs. Research and Development. “We’re targeting golfers
“We’ve been developing lightweight equip- who have typically played ‘players’ golf equipment, but
ment for nearly two decades now,” Thiry said. are starting to see distance declines in their game.”
“That kind of experience gives you a real under- Below is a breakdown of the key technologies found within
standing of, not only the benefits of lightweight, but the full line of X equipment.
also the benefits of accompanying technologies that you
can pair with lightweight to make the products perform Key Technologies:
even better. With our new Weight Plus counterbalancing • Weight Plus: Brass and rubber weights in the butt-end of each
technology, we are further pushing the limits of high bal- club raise balance points to unprecedented heights. The effect
ance point. It’s the combination of lightweight and high is a smooth and easy swing that also helps you consistently find
balance point that makes XXIO Eleven a game changer the ideal top-of-swing position for more power.
for moderate swing speed players.” • Carbon Fiber Sole: X’s Driver uses a lightweight carbon fiber
Below is a breakdown of the key technologies found with- sole to redistribute weight for improved launch and forgive-
in the full line of XXIO Eleven equipment that benefits ness.
the moderate swing speed player. • Cup Face: X’s Driver, Woods, and Hybrids feature a power-
ful yet normalized cup face that is fastest on center strikes and
Key Technologies: miss-hits alike.
• Weight Plus: Brass and rubber weights in the butt-end • Cannon Sole: A uniquely shaped weight pad in the X Woods
of each club raise balance points to unprecedented heights. The and Hybrids creates space for a
effect is a smooth and easy swing that also helps you consis- larger cup face, which in
tently find the ideal top-of-swing position for more power. turn boosts speed and
• Star Frame: XXIO Eleven’s Driver uses a Star Frame rib struc- distance.
ture to support a sole thickness of just .45mm, redistributing • Speed Groove: X
weight for improved launch and forgiveness. Irons have a milled
• Cup Face: XXIO Eleven’s Driver, Fairway Woods, and Hybrids speed groove on
feature a powerful yet normalized cup face that is fastest on the backside of
center strikes and miss-hits alike. their faceplate. This
• Cannon Sole: A uniquely shaped weight pad in the XXIO channel around the
Eleven Woods and Hybrids creates space for a larger cup face, perimeter flexes at
which in turn boosts speed and distance. impact, rebounding
• Double Undercut Cavity: Two slots cut into the iron body just added energy back into
behind the face dramatically increase flexibility for explosive the ball for incredible dis-
ball speed and distance. tance.
XXIO Eleven Men’s and Ladies officially launch in North Amer- “X allows a wider audience to ex-
ica on January 21, 2020, at a MAP of $199.99 for a single graph- perience the difference of XXIO,”
ite iron, $299.99 for the XXIO Eleven Hybrids, $399.99 for the Brunski said. “It’s easy distance and easy
XXIO Eleven Fairway Woods and $649.99 for the XXIO Eleven forgiveness, built without sacrifices.”
Driver. XXIO Eleven Ladies is available in stunning blue or rich X officially launches in North America on
Bordeaux color schemes. January 21, 2020, at a MAP of $199.99 for
a single steel iron, $299.99 for the X Hy-
X brids, $399.99 for the X Fairway Woods
The new X model is a premium set of woods and irons that helps and $699.99 for the new X Driver.

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