Page 56 - Golf Champion - Mar 2021

[GOLF EQUIPMENT]

U.S. GOLF MARKET CONTINUES RECORD BREAKING

MONTHLY GROWTH

DECEMBER EQUIPMENT SALES INCREASE 58%

COMPARED WITH 2019

Golf Datatech Reports All-Time Best December Equipment Sales
Numbers; 2020 National Golf Performance Report for Rounds Played and
Retail Equipment Sales Set to be Released on January 25

월간 성장 기록을 계속하고 있는 미국 골프 시장

12월 장비 판매량, 2019년 대비 58% 증가

골프 데이터테크, 12월 최고의 장비 판매량 보고;
2020년 전국 골프 경기 라운드 및 소매점 장비 판매 실적 보고서 1월 25일 발표 예정

olf Datatech, LLC, the golf industry’s leading products inside a golf shop did not explode like the Off
Gindependent market research firm for retail sales, Course Specialty channel, which benefitted from a
consumer and trade trends, has announced that U.S. golf significant expansion in online sales.”
equipment sales for December 2020 were up 58% over
the same period in 2019, while exceeding December’s About Golf Datatech, LLC
previous all-time high, set in 2006, by 16%. Golf Datatech, LLC (www.golfdatatech.com) was
established in 1995, and since that time it has become
These record-breaking sales are being released just days the industry’s gold standard for accurate and timely
before the full 2020 National Golf Performance Report for information on retail sales, inventory, pricing, and
Rounds Played and Retail Equipment Sales, which is set distribution of golf products through the on and off
to be released on Monday, January 25. course channels. In 1998, the Company extended its reach
into consumer research, strategic sales, and marketing
“December sales are consistent with the golf industry consulting. In 2006, the Company expanded its retail and
momentum we’ve seen over the past seven months of consumer research programs into the United Kingdom
2020,” said John Krzynowek, Partner, Golf Datatech, LLC. and in 2008 added markets in Europe. Golf Datatech now
“As we all continue to deal with the pandemic in our produces the first-ever digitally driven golf retail sales
everyday life, golf equipment sales continue to surge, up reports for the US, UK, Sweden, France and Germany.
over 40% for the June-December time frame.”
프 업계 최고의 소매 판매, 소비자 및 무역 동향에 대한 독
Categories leading the way for the total year were golf 골립 시장 조사 기관인 골프 데이터테크, LLC는 2020년 12
bags and wedges, which increased by 29% and 26% 월 미국 골프 장비 판매가 같은 기간 동안 58% 증가했다고 발표
respectively. Overall equipment sales at Green Grass pro 했다. 2019년에는 2006년에 설정한 12월의 이전 사상 최고치를
shops were up 1% while Off Course sales grew by 16%. 16% 초과했다.

Krzynowek adds, “Green Grass pro shop sales were more 이 기록적인 판매는 1월 25일 월요일에 발표될 예정인 라운드 플
heavily impacted by government mandated closures and 레이 및 소매 장비 판매에 대한 전체 2020 전국 골프 성능 보고서
restrictions on businesses, so even though courses may 며칠 전에 발표되고있다.
have been open to play the game, shopping and buying

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