Page 23 - Golf Champion -September 2021

said PGA Golf Exhibitions Vice President Marc Simon. technology enhancements on the indoor driving
“Following the successful conclusion of the recent in- range, while relocating the practice putting green
person buying and education summit held Aug. 9-10 in Las and the former short game test area nearby the
Vegas, we are optimistic about providing an elevated PGA Equipment Test Center to create one centralized golf
Show experience while prioritizing the health and well- product testing and experiential space.
being of our guests. We look forward to an exciting 2022 ● Emphasizing clubfitting education during the event’s
PGA Show where the golf industry reunites, celebrates traditional demo day, in partnership with PGA
rising consumer engagement and works together for the Magazine. Clubfitting programming, education,
continued growth of golf.” vendors and range-side content will be added, and
the event will move forward with the new name of
Current enhancements planned for the 2022 PGA Show PGA Show Demo and Fitting Day, the world’s largest
include: professional demo and fitting education event.
● Creating a new PGA of America Hub on the Show ● Re-organizing educational offerings, in partnership
Floor inside the main Central Lobby entrance of the with the PGA of America and the Association of
Orange County Convention Center. Attendees will Golf Merchandisers, to prioritize PGA Professional
enter to a full-scale golf activation area featuring a and golf buyer time with exhibitors during Show
PGA Frisco 2022 Opening preview; “Make Golf Your floor hours. The 2022 educational programs will be
Thing” campaign programming; PGA Professional scheduled with less overlap during Show Floor hours,
coaching demonstrations; golf industry programs; a and most Show Week education programs will be
PGA Professional lounge; PGA Career Services and available virtually after the event.
activations for Association initiatives and business ● Implementing enhanced sustainability measures
partners. with the host facility and service vendors, reducing
● Reimagining the Equipment Test Center to feature the Show’s carbon footprint, and highlighting

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