Page 60 - Golf Champion - June 2022
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[GOLF EQUIPMENT]
classy outfits, and value a healthy lifestyle,” says Lisa name with Burberry and Aquascutum.
O’Hurley, Founder and CEO of LOHLA SPORT. “Our LOHLA SPORT made headlines last month when it
new capsules depict the cool vibes of different L.A. established a partnership with Annika Sorenstam.
neighborhoods to carry her through the summer.” Recognized as the best female golfer of all time, she
In addition to “The Streets of Los Angeles” collection exclusively wears the apparel at golf tournaments
(sizes XXS to XXL), popular, unique-to-LOHLA SPORT and events. Annika will also contribute to a bespoke
staples: signature collection with part proceeds benefitting the
· The Golf Fitness Pull-On Pant – Worn stand- ANNIKA Foundation that provides playing opportunities
alone (akin to a workout tight) or under skorts in the at golf’s junior, collegiate and professional levels while
fall for added warmth and décor, it is purposely thicker, teaching young people the importance of healthy and
becoming the perfect golf-yoga pant. Its back pockets active lifestyles through fitness and nutrition.
make it country club appropriate.
· The “Very Pant” – The four-pocket, full, four-way 스앤젤레스, 캘리포니아 주) – LOHLA 스포츠는 코스에
stretch pant is offered in several colors. It was inspired 로서 사무실, 친구 및 가족과의 사교로 스포티한 모습을 갖
by the J. Peterman character in the TV hit “Seinfeld,” 춘 프리미엄 여성 골프 라이프 스타일 의류의 "로스앤젤레스 스
indicating specificity of the surreal or sublime. The 트리트" 컬렉션을 출시했다.
famous line “The Very Pant I’ve been searching for all my 여성스러운 로스앤젤레스 감각이 가미된 컬러풀하고 트렌디한
life” is part of sitcom lore. 유럽 디자인에 뿌리를 둔 캡슐은 상의, 하의, 스커트, 아웃웨어
More than 300 fine golf shops and women’s boutiques 및 헤드웨어를 코디한다. 모양은 화려하지만 지나치게 섹시하지
carry LOHLA SPORT. Since its debut in January 2021, 않으며 전 세계적으로 공급되는 고급 원단으로 만들어졌으며 운
the brand has become a media darling for its refreshing 동 능력을 최대화한다.
looks. ESPN, Forbes, GOLF Magazine, Golfweek, NBC LOHLA 스포츠의 '편안한 시크' 미학은 룰루레몬과 '애슬레저'
Sports and others praised the apparel as well as designers 열풍과 유사한 '골프레저' 유행을 만들어내며 많은 팔로워를 끌
O’Hurley and London-based Paul Rees who made his 어 모으고 있다.
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