Page 69 - Golf Champion - January 2020

Golfio has seen its base of loyal customers increase steadily, to ships with other major golf brands did not happen overnight.
the point where it is one of the leading online retailers in the Building trust and relationships with both merchandisers and
country. consumers was a priority for Golfio, and their diligence is show-
Another factor that has contributed to Golfio’s steady growth ing dividends.
is its easy-to-use website and ordering system. Customers are Golfio’s founder and president, Justin Lee, came to the United
informed instantly if their requested merchandise is in stock, States when he was in his first year of high school, and gradu-
and Golfio’s state-of-the-art inventory and shipping system can ated from the Indiana State University prior to founding Golfio
process the order for delivery the same day. Golfio’s seemingly in 2004. Back then, there were virtually no golf retailers that were
endless warehouse inventory combined with this state-of-the-art active on the Internet. For larger companies like Golfsmith that
shipping system helps its customers receive their ordered items actually had websites, those websites were very clunky and dif-
so quickly that it is almost unbelievable. Also, customers who ficult to navigate and place orders. Justin saw this as an opportu-
register their email address at Golfio’s site are the first to be noti- nity to fill a need and jumped in, but it was not smooth sailing at
fied of special discounts, sales, and promotions. first. Getting accounts from larger brands was very difficult, even
Golfio’s tremendous growth since its founding 15 years ago did with the capital needed to make large orders.
not come without obstacles. It took four years to become an au- One of the things that really turned out to Golfio's advantage was
thorized retailer for Callaway, and developing similar relation- the youth of its employees, who were able to use their creative
ideas to design a website and inventory system that was efficient
and state-of-the-art. As a result, Golfio has been able to offer low
prices and quick shipping to its customers, which is the biggest
selling point to online shoppers. By opening another branch of-
fice in the Philippines, Golfio is now able to offer customers 24/7
live support, 365 days per year.
Golfer's main 20,000 square foot warehouse is located in walnut
california, and also has a brick and mortar store for customers
who prefer shopping in person, as well.
"I am confident we can grow to be a top five retailer, as long as
we stay true to our founding principles," says Justin. "We are also
looking into opportunities to expand into general sports mer-
chandise, in addition to golf."
A manager who was a professional golf player helps everything
from selecting golf clubs to fitting and analyzes each customer’s
swing with equipped simulation program. It is a special shop for
Japanese golf clubs, and it will be the best store with affordable
price and high quality.
Address: 19950 E Walnut Dr N Walnut, CA 91789
Tel: 909-460-8788

020년 1월 로스엔젤레스에서 동부쪽에 위치한 월넛에 대
2형 골프매장을 오픈한 골피오는 2004년 처음 사업을 시
작해 미국내 상위 20위에 들어가는 골프 전문 쇼핑몰 회사의
이름이다.
수천개의 회사들이 온라인에서 골프 관련상품을 판매 사업하
고 있지만 미국의 메이저 골프회사인 타이틀리스트나 캘러웨
이 등에서 인정하는 회사는 불과 10여 개 정도로 그들로부터
인정받는 딜러가 된다는 것은 결코 쉽지 않다.
판매도 상위 20위에 올라 있는 골피오는 유명 골프 브랜드 회
사와 가장 좋은 조건으로 물건을 공급받고 그 신뢰를 바탕으로
판매가 날로 증가하는 대형 온라인 쇼핑몰과 대형 웨어 하우스
와 소매 매장을 보유한 회사이다.

GOLF champion | 67