Page 16 - Golf Champion - July 2021

[FROM PUBLISHER]

LESSONS LEARNED FROM THE COVID-19

THE INDUSTRY SHOULD BE MORE HUMBLE

코로나로 얻게 된 교훈들

업계는 자숙하고 보다 겸손해야 할 것

he unprecedented pandemic seems to be calming Golf manufacturers are in the
Tdown. same boat.
However, the aftermath of the pandemic is so deep The production line is stopped, the
and worse that it looks like the beginning of a second demand from customers increases,
pandemic that is not over even if it is over. and the product is not supplied on time, so the price rises
For more than a year and a half, there have been many cases and there is a problem with the quality of the product.
of patients from businesses all over the world, resulting
in increased deaths and suffering psychologically and When it is difficult like this, the true identity of golf
economically. products and golf courses comes out.
It came to us as an opportunity to realize how grateful Luxury items shine even more in difficult times.
and precious the daily life we were unaware of.
I think it is time for more sincere service and an attitude
There are businesses that are booming even in the midst to strive for customer satisfaction when customers need
of this, and most businesses are seriously considering it.
bankruptcy. It's time to give out rewards to the loyal customers who
Emergency aid from the U.S federal government is have kept them where they are right now.
nearing its deadline, and the desperate need to return to
normal is greater than ever. Business owners who only focus on profits during this
time to feed their belly will inevitably be turned away
In particular, the golf business in general enjoyed an from customers.
increase in numbers, and some industries, including food
and real estate, enjoyed an untimely boom. It is true that golf organizations and related industries
have been struggling with the fact that the young golf
The golf industry, which was struggling with the decrease population has not increased as much as the analog
in the number of young golfers, breathed a sigh of relief, generation. These difficulties have been a breakthrough,
but the question is how long this situation will last. but you never know when this will end someday.
There are many questions about whether it is an outcome With this opportunity, there should be a determination
in the course of the pandemic or whether it will become a to sincerely thank customers and return the benefits to
turning point for further development of the golf industry them.
in the future. Always remember that the consumer knows first.

Some golf courses have raised prices outrageously, From Publisher/Kyu Yang
messed up their services, and the golf course has been
poorly maintained. 상 유래 없는 펜데믹 상황은 진정되는 듯하다.
Of course, this is the case with some golf courses, but 세하지만 펜데믹의 휴유증이 너무 깊고 심각해서 끝나도 끝
managers and staff related to golf courses need higher 난 것이 아닌 제2의 펜데믹의 시작처럼 보인다.
and more friendly customer service and management in 일 년 반 이상 동안 모든 사업자와 전 세계 인구의 많은 환자들
times like these. 이 발생해 사망자가 늘고 심리적으로 경제적으로 많은 고통을 겪
었다.

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