Page 49 - Golf Champion - July 2021

“I am always looking for ways to get better and Dickens said. “So, to have the world’s best player
have been testing the LA Golf shafts for
months,” said Johnson. “I have been
really impressed with how much more
consistent my ball striking has been
and really like the ball flight I’m seeing.
I don’t swing hard often, but with the LA
Golf shaft, I can really go after it and know I
am going to hit the ball more consistently in
the middle of the club face. My misses have
also been much better, which is really nice.”
LA Golf was founded by CEO Reed Dickens,
who developed a reputation for partnering
with players as the founding CEO of
Marucci Sports, the maker of the number
one bat in baseball. Dickens connected
early with Bryson DeChambeau who
wanted to design a shaft from scratch
that would withstand unprecedented
ball speeds.
“Dustin told me early on he would only
use the LA Golf shaft if it performed better,”
trust LA Golf enough to put our product in play
at a major championship and want to become a
shareholder is the ultimate validation for our
brand.”
LA Golf is the only shaft manufacturer
where each structure is co-designed
with players and built in the USA.
Unlike mass market shafts, LA
Golf is a small batch, premium
supplier of performance-driven and
technologically advanced shafts. LA
Golf’s unique manufacturing process
and performance attributes are inspired
from insights directly from the Tour’s best
ball strikers, and allows everyday golfers
to swing harder, while achieving greater
accuracy.
In 1998, the USGA mandated
a maximum COR of .82 in
driver faces. Within a few years
dramatic distance gains in drivers had
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