Page 46 - Golf Champion - August 2021

[GOLF EQUIPMENT]

tight lies such as those found in the deserts of Arizona and the versatility of their wedges is unmatched in the wedge
California, lower bounces are more desirable, whereas industry.
fluffy lies (Kikuyu grass) require more bounce. According to Terry Koehler “Our name -- Edison Golf --
The Edison Forged wedges feature the most recent was inspired by the relentless inventor Thomas Edison.
iteration of the patented "Koehler V-Sole", which has been He was noted for his dogged pursuit of making lives
earning a loyal following for nearly 30 years.

The “One Sole Grind Option” is where the main rear
portion of the sole has a low bounce so it can handle tight
lies, firm turf, and shallow swing paths. Conversely, the
leading portion of the sole has a high bounce so that same
wedge can handle softer lies and steeper swings.

Low handicaps may prefer a little less bounce (around

better, and while we don't aspire to changing the world
as he did, we do believe we can change golf games for
the better. Our mantra of "Bold ideas. Better golf shots."
reflects by our commitment to challenging 'conventional
wisdom' where it doesn't serve you best.”
Most fitters do not have a clue how wedges work and all
but a few amateurs know what their wedges should look
8). This enables a low handicapper to judge shots more like with regard to bounce and grind.
accurately from all sand conditions. However, it requires Edison Wedges personifies the innovative thinking and
more skill to benefit from the low bounce – you must be relentless attention to detail and powers the new Edison
able to hit the selected spot behind the ball with good wedge to achieve even better results for golfers of any
precision, especially in softer sand where the sole will not ability.
slide that easily. Edison Wedges offer one of the best guarantees available
in the golf industry – “if you don’t like your custom made
Edison heads are engineered to odd numbered lofts wedges, they will buy them back!”
because they launch lower and fly further than typical A set of three Edison Forged wedges – Matched sets, sell
'tour design wedges of the same loft. Edison can deliver for $537.00. Individual wedges for $179.00.
even-numbered lofts by bending the lower number to www.edisonwedges.com
one degree weaker.
After the putter, wedges are the next most important clubs arry Lotz, J.D., Ph.D. is the director of the Professional Golf
in a player’s bag and the most difficult to fit properly. Teachers Association of America. Visit www/facebook.com/
It should be noted that “Tour Design” wedges aren’t PGTAA to see all the latest mental strategies and equipment
forgiving. A ½-inch miss can be up to 52 feet short! reviews. He is a member of the Golf Writers Association of
On the other hand, Edison’s USP’s (Unique Selling America and serves both as a Consultant and Mediator to
Proposition) is that Edison Forged Wedges put you 31 feet the golf industry. He is also the author of numerous books,
closer- over twice as accurate as what is in your bag, and including “333 Best Web Sites for Golfers” and his previous

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