Page 48 - Golf Champion - April 2022

[GOLF EQUIPMENT]

INTRODUCING DUNLOP -

A NEW GLOBAL ALIGNMENT

새로운 글로벌 회사, 던롭

UNTINGTON BEACH, Calif. — April 1, 2022 — In DUNLOP’s existing awareness and brand strength, we
Ha global alignment strategy, the sports business wanted to align the branding of the U.S. sports business
for Sumitomo Rubber Industries, Ltd. (SRI) will be to be consistent with our other top strategic regions
affiliated under the DUNLOP® brand umbrella. Currently including Japan and South Korea. Over time, we expect
operating as Srixon®/Cleveland Golf®/XXIO®, SRI’s North sports enthusiasts worldwide will recognize DUNLOP
American sales company Roger Cleveland Golf Company, as a mark of performance, quality, and innovation, and
Inc. (RCGC) will now be doing business as Dunlop Sports more easily recognize the vast resources, influence,
Americas. and scope of our global sports business.” In 2017, SRI
Based in Kobe, Japan, SRI is a global leader in tires, added the DUNLOP brand in the sports category in
materials, industrial products, and sports with nearly North America through an acquisition. With global
$8,000,000,000 (USD equivalent) in yearly sales revenue. synergy now possible, the common and consistent use
The alignment of golf and racket sports branding in of DUNLOP branding will allow for better recognition of
North America will showcase the global breadth and the global scale of the sports business. Srixon, Cleveland
scope of the DUNLOP business. Golf, and XXIO golf brands will retain their current
“With a proud, rich history, DUNLOP has long been a identities, branding, and positions in the market under
leader in sports innovation and quality,” said Scott Carlyle, Dunlop Sports Americas corporate brand.
Senior Vice President of Global Marketing. “Building on Beginning with the first men’s golf major of the year, the

48 | |