Page 14 - Golf Champion - June 2022

[FROM THE PUBLISHER]

HOW TO OVERCOME DIFFICULTIES IN THE GOLF

INDUSTRY AS A WHOLE

골프 산업 전반에 불어 닥친 어려움을 극복 하는 지혜

Publisher Kyu Yang
발행인 양규철
etting back to normal life is getting faster development of the digital industry over the
Gand faster. People who have been past several decades, many organizations,
impacted by the COVID-19 are returning including the American Golf Association,
to their jobs. The hard times that we had have made a lot of investment and efforts to
endured for a long time was overcame prevent the decline in the golf population.
together, and everyone finally won. I believe that there should be an honest and
This year, golf tournaments are returning more sincere effort by the golf industry. In
to normal, and they are heading back to order to popularize golf and expand the base
where they were. However, the aftermath of of the golf population, I believe that everyone in
inflation caused by the Ukraine crisis and high the golf industry should have a responsibility and a
prices is affecting the overall golf industry. mission.
The price of golf clubs has increased by more than 20% It may require difficult times to understand the true
based on new products, and the prices of all products value.
have also increased, making it impossible to even Even in the midst of a frenzied period, it should be
know when they started. Golf courses are no exception. clearly understood that many exemplary practitioners
It is not only difficult to catch a tee time, but also the who work quietly at their positions will contribute to
inconvenience that consumers experience due to price the development of golf around the world, and that such
increases and poor service quality. There are many sincerity will eventually become a great force to help
places where unorganized fairways and greens are left develop their business. Even if prices rise and labor costs
behind, and there are golf course owners and managers are unavoidable, I believe that sincere service and effort
who take golf as an opportunity to make a fortune. with heart will be the driving force to actively cope with
In Korea, Golf population is increasing rapidly. This and overcome difficulties that may come in the future.
situation is more serious and the level of problem is Consumers will also need to practice golf etiquette and
rising, so consumer’s complaints are at their worst. pay close attention to the management of the golf course
While Kakao Golf simulation products including Golf by cleaning up the divot and prevent the golf course
Zone distributed all over the country helped the golf from being damaged. And I hope that it will serve as an
population grow, many golf courses cannot keep up the wakeup call for golf industry workers that showed lack
hype. In addition, the demand for public golf courses of service that consumers felt, which always can come
is low, and golf tourism mecca such as Thailand and back around.
Vietnam are closed due to COVID-19. Golfers have no Now, I sincerely hope that this will become a turning
choice but to pay high golf fees to find golf courses, and point for further development in the future of golf,
more and more people start give up playing golf from the recognizing that everyone is responsible for the golf
golf industry’s unfriendly price and courses. industry and golf consumers in general.
If you look at this series of events, it will not only go
against original purpose of public and municipal golf 상의 회복의 시간들이 점점 빨라지고 있다.
courses started for sports promotion and resident sports 일코로나로 짖눌려 있던 국민들이 제자리로 돌아가고 있
facilities, but will also lead to disastrous results of 다.
returning back to pre-COVID golf population. 정말 오랜시간을 참고 견디어 왔던 최악의 어려움의 시간이 모
As the golf population continues to decline due to the 두가 함께 이겨냈고 모두가 마침내 승리했다.

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