Page 60 - Golf Champion Magazine - Korean English

[GOLF EQUIPMENT]

HYPEGOLF INVITATIONAL PRESENTED

BY CALLAWAY DEBUTS IN KOREA

Callaway 주최, Hypegolf Invitational 한국에서 첫 선

e-imagining golf culture with a fresh take, the first- of installations from top brands, including high-
Rever Hypegolf Invitational presented by Callaway made performance luxury SUV displays, hands-on demos of
its debut in Korea on April 24 at the prestigious Ildong electric bicycles, first-hand experiences of the latest
Lake GC, Pocheon. From artists, creatives, musicians, to model of golf simulator and more. Friendly matches,
such as the longest drive, closest to the pin and hole-in-
professionals, golfers of all experience levels came together
one contest spurred a competitive and fun atmosphere
to enjoy the full-day event that blended style, interactive
catered to players of every skill level.
installations, friendly matches, DJ performances and
culinary experiences. From the iconic views of Ildong Lake
to the experiential activations on the course, Hypegolf
Music, style and food played a vital role in the event, as
Invitational presented by Callaway energized and connected non-golfers were also invited to partake in the festivities.
the Hypegolf community in Korea to embrace a forward- AOMG’s DJ Collective AOMIX, the leading Hip-hop and
thinking interpretation of the sport. R&B record label in Korea, curated a lineup of DJs, which
included headliners such as Spray and DJ co.kr, to spin
at the event. Golfers were encouraged to bring their style
The event kicked off with Callaway’s driving range to the green with a special prize awarded for the best-
experience for players to warm up before their rounds dressed player. Throughout the course, a wide variety
and test out its latest equipment. Along the breathtaking of food and beverage trucks were available; from savory
18 holes at Ildong Lake GC was an impressive lineup options to sweet treats, the event ensured that players had

60 | |