Page 58 - Golf Champion - January 2020

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Lamkin Introduces Interactive Putter Grip

Fitting System at Retailers Worldwide

전세계 소매업체에서 인터랙티브 퍼터 그립

피팅 시스템을 선보인 램킨

Allows Golfers to Quickly, Easily Demo Various Styles to Find the best complements their unique preferences and put-
Best Fit ting styles.
(SAN DIEGO, CA) – Lamkin Corporation – leading manufacturer of pre- Determining the correct grip size and shape is a criti-
mium golf grips – is rolling out its interactive Putter Grip Fitting System at cal factor impacting putting performance. Several
retail partners worldwide, a first-of-its-kind solution that allows golfers to aspects need to be considered, including hand-size,
quickly and easily demo a variety of putter grips to help find the model that stroke mechanics, general pattern of misses, hand
placement on the grip and more. Lamkin is dedicated
to helping consumers sink more putts by providing
options in different sizes, shapes and materials. This
includes a range of models that feature traditional
pistol and straight profiles in both rubber and poly-
urethane options.
Golfers simply select the “Clip-on-Grip” they wish to
try from the display and with one click it fits into the
putter base provided, the popular TaylorMade Spider
X. By removing the putter style from the equation
golfers can use the retailers putting green, to compare
putter grip performance, feel and traction.
All necessary components and directions are included
on the display, which offers guidance on which shape,
size and texture are best adapted to the three most
common putting strokes and seven gripping styles
(standard, overlap, reverse overlap, palm-to-palm,
finger down the shaft, the claw, hands separated).
Lamkin is offering the system in two sizes to align
with partner needs. Details include:
• White Tees: Small footprint, two-sided display that
fits next to any putting grip coral. It accommodates
12 putter grip options.
• Black Tees: Three-sided island display that also con-
veniently holds inventory. It accommodates 18 put-
ter grip options and retail SKUs.
“The putter is used more than any club in the bag and
finding the right grip is a critical element to building
confidence and sinking more putts,” says Bob Lam-
kin, CEO of Lamkin Grips. “We have the most tech-
nologically advanced putter grips in the industry and
we needed a system that let consumers experience
what makes our products superior, as well as provide
our retail partners a unique and fun program to bring

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