Page 59 - Golf Champion - January 2020

more customers through their doors.” ambassador. “Most amateur golfers overlook how the size and
Since August 2019, Lamkin has worked with Golf Galaxy to test make-up of the grip will impact putting performance. When we
the program with the Black Tee display at 16 high traffic loca- fit golfers we definitely find that the putter grip not only influenc-
tions. es the feel but also the overall arc and impact alignments. More
“The innovative Lamkin Putter Grip Fitting System has been ex- so than any club in the bag, golfers need to be totally comfortable
tremely well received by our customers,” said Tara Stolarski, As- and confident in their putter and getting fit to the right grip is a
sociate Buyer, Golf Equipment at DICK’S Sporting Goods. “The critical part of the equation.”
simple interactive nature of the system allows them to quickly Retailers interested in joining Lamkin’s growing base offering
and efficiently identify a putter grip that is best suited to their putter grip fitting should reach out to their grip distributor for
games. We are excited to support Lamkin and committed to roll- details. With units already in market and significant commit-
ing out the Black Tee display to all Golf Galaxy locations in 2020.” ment from large and small retailers the Lamkin Putter Grip Fit-
Lamkin’s putter grips have built a large and loyal following, with ting System will be widespread nationwide by February 2020.
the recent SINK Fit and Deep Etched lines being popular among For more details on Lamkin’s range of golf grips and to keep up
players of all skill levels. SINK Fit models, including the Pistol, with the latest news from the company, please see visit the links
Skinny and Straight share new technologies with Lamkin’s full below.
swing grips that further separate the brand from competitors. More information: www.Lamkingrips.com
This includes patent-pending Genesis Material, a hybrid com- Get social: @LamkinGrips
pound that delivers unparalleled performance, durability and
comfort in all conditions, and Fingerprint Technology which ABOUT LAMKIN GRIPS
uses intricate micro-textures to deliver a more comfortable feel- Lamkin Grips’ golf heritage dates back to 1925 when founder
ing, high-traction surface that promotes reduced hand tension Elver B. Lamkin began manufacturing golf’s first leather grips.
for control and consistency. Today, the family-owned business delivers the industry’s widest
“The best players in the world spend time analyzing and test- assortment of performance-enhancing golf grips that continue to
ing different putter grips before putting something into compe- earn loyal customers worldwide. Through their ongoing dedica-
tition,” says Travis Fulton, noted instructor and Lamkin brand tion to unequaled product quality and service support, Lamkin

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