Page 43 - Golf Champion - August 2020

“We are excited to provide fans
an opportunity to share their
passion for the U.S. Open while
celebrating the glory, determina-
tion and triumph of the champi-
onship,” said Craig Annis, chief
brand officer of the USGA. “The
Victory Club is designed to give
fans a direct connection to the
U.S. Open. Through engaging
content, outreach and exclu-
sive offers, we want to bring the
championship to them in ways
that we never have been able to
before.”
The 120th U.S. Open will be played
Sept. 17-20 at Winged Foot Golf Club
in Mamaroneck, N.Y., after it was post-
poned from its original June dates in
April due to the global COVID-19 pan-
demic. U.S. Open Victory Club mem-
bers can expect to receive the latest
news and updates leading up to the
championship in September, as well
as other exciting ways to help them get
closer to the action during U.S. Open
week.
Benefits of membership in the Victory
Club include exclusive ticket offers,
limited-edition merchandise and vir-
tual fan experiences. Club members
will have access to special offers and
personalized championship content
365 days a year, including digital wall-
papers, previews of future U.S. Open
venues and unique championship sto-
ries.
The Victory Club name originates from
the U.S. Open Trophy, paying homage
to Victoria, the goddess of victory fig-
The launch of the Victory Club follows the recent introduction of
ure that stands atop the 18-inch-tall,
the “From Many, One” U.S. Open brand platform as part of the US-
sterling silver trophy. In addition to
GA’s ongoing commitment to elevate the U.S. Open experience for
celebrating the championship, the Vic-
players and fans. While serving as a community of fans for the U.S.
tory Club will introduce fans to USGA
Open, the Victory Club offers more direct content, updates and ac-
initiatives and the impact that the U.S.
cess to the championship than ever before.
Open has on the work of the USGA on

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