Page 49 - Golf Champion - January 2022

of the VMG media platform, the Vault Marquee, is a product and experience that will tell the PGA TOUR story
hand-crafted 20” x 20” leather-bound tome that weighs in a unique way for our fans.”
over 50lbs and is loaded with rare imagery, authentic
autographs, and curated narrative. The tome What separates VMG from
will be offered to the luxury market others is the majority
worldwide, while smaller scale, of each project
non-signed products will con tains
be available for wider
distribution.

“Gary Player is a global
icon in the sport, and
we celebrate announcing
his support on this project,” said
Mark Skelly, who is the founder and
CEO of VMG. “His involvement will elevate
this project and our connections to deserving
charities. Vault brings the best moments in sports and
entertainment to the fingertips of consumers, allowing
our expertise and marketing strategies to maximize our
impact across Luxury and Upscale target markets.” ima g es
and untold stories that have never
“We are excited Gary Player will be a part of this book been published before – from rare, archived
that chronicles the amazing history of the PGA TOUR, materials, the personal collections of players and
its tournament and players,” said Len Brown, PGA fans, along with content curated specifically for the
TOUR chief legal officer and executive vice president, assignment at hand. This amazing content is delivered
licensing, and merchandising. “Vault is creating a luxury in both print and digital formats.

Skelly added, “Our mantra is to create legacy experiences
that present a celebratory journey for selected brands
and icons.” Skelly, who produced and distributed content
and luxury publications for Formula One, Ferrari, the
National Football League and Major League Baseball in
previous roles, is joined by former BookPop Media Group
executive Lawrence Bracco as President and COO.

“We are building a seamless bridge between luxury
physical publications and the digital world,” explained
Bracco. “Our content is unique and cinematic in ways
that need to be experienced to be believed, starting with
the PGA TOUR Vault.”

VMG also boasts a production team that is led by David
Meeks, the 2-time Pulitzer Prize-winning journalist and
former managing editor of USA TODAY Sports, who is
serving as Editor-in-Chief for the PGA TOUR Vault, along
with world-renowned photographer Marc Serota, as
Director of Photography. VMG is also in discussions with
several other major sports leagues and entertainment

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