Page 64 - Golf Champion - January 2022

[GOLF COMMUNITY]

HANGOVER RELIEF EASY TOMORROW

HOT ITEM IN THE U.S MARKET

숙취 해소제 상쾌환

미국 시장에서 뜨거운 인기

angover remedies began to be used in 1992, when CJ successful case, the word 'hangover relief' has been used
HCondition, which uses Hovenia dulcis as the main since 2000.
ingredient, was released. With this as a signal, in 1995, Sangkwehwan, Easy Tomorrow in the U.S, launched
more than 20 companies including Baekhwa Brewery a pill formulation in 2013, started full-scale marketing
Algio, Sang-A Pharmaceutical OK, LG Chem Vision, activities in 2015, providing an opportunity for the
and Bohae Brewery Good Morning started the market. hangover remedy market to begin to change rapidly.
The market began to grow with the release of 808 (plant The market grew rapidly from 2018 as a large number
concentrate) in 1998. of young generations in the 20-34 year old group flowed
However, until this time, the word 'hangover cure' could in as the main target. From then on, the market was
not be directly expressed because the efficacy of a divided into the ‘refreshment’ market, which was mainly
hangover remedy, a general food, could not be verified purchased by male office workers over the age of 35, and
and consumers were confused about the medicine. After the ‘hwan’ market, centered on the younger generation.
an objection raised to the court and concluded with a In 2019, Sangkwehwan achieved 2nd place in amount

64 | |