Page 66 - Golf Champion Magazine - Korean English

[ GOLF COMMUNITY ]

Promotion Event on the Site of LPGA Tournament for

Overseas Market Support of Gyeongsangbuk-do Products

경상북도 제품 미주 판로 지원을 위한 LPGA 대회 현장 홍보 행사

s part of Gyeongsangbuk-do’s overseas market develop- participating players and buyers from ShopRite Food Com-
Ament support project, a promotional event for Gyeong- pany. The visit to the United States included export consulta-
sangbuk-do products and export consultations was success- tions in the East Coast region and local market research.
fully held at the ShopRite LPGA Classic tournament site. The This event was part of Gyeongsangbuk-do’s selection pro-
Gyeongbuk Export Support Team concluded three days of cess, where the province meticulously selected enterprises
promotional activities through proactive engagement in the with strong intentions for overseas market development
American market exploration and leveraging local big buyers (exports). These selected companies underwent preliminary
and distribution networks. consultations through wireless, wired, and messenger chan-
During their visit to the United States, the export devel- nels, followed by a pre-market evaluation of the product’s
opment team conducted a promotional booth at the LPGA market potential and buyer identification. Individual consul-
tournament venue, engaging in enthusiastic promotion with tations, buyer demand surveys, and 1:1 consultations were

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